News & Info

The Rochester "little Blue Book" and the "little Coupon Book" will be delivered the week-end of August 7th to 38,000 homes and businesses in Rochester, Rochester Hills and Oakland Twp. If you live in the area and don't receive one, please call and we'll make sure to get one delivered to your door.

We're currently working on the Grosse Pointe directory, which will be delivered to every home and business in Grosse Pointe, Harper Woods, East English Village, Indian Village and Harbor Town. This is a distribution of approximately 32,000. Call now to be included.

NEVER CUT YOUR MARKETING DOLLARS

One of the great paradoxes of business is that everyone focuses primarily on revenue. Very few spend enough on marketing.

Superb business people march to a different drummer. They distinguish between non-strategic and strategic costs and then ruthlessly minimize the non-strategic ones, so as to maximize profits and free- up money to spend on marketing and other important costs.

Today's most profitable and successful businesses outspend their competition in marketing. Either in absolute dollars or as a percentage of sales. Their guideline: cut everywhere else, but never cut marketing dollars.